Our Commitment to Using Cage Free Eggs

In response to a growing consumer sentiment towards cage free eggs and the adoption of this policy by several other food service companies, Crave It Restaurant Group is joining forces with others in the industry and announcing its commitment to sourcing ingredients that contain only cage free eggs. We are proud to announce we will … Continued

Via Cibo to Open in Edmonton, AB

Sherwood Park is the Next Stop on Crave It Restaurant Group’s Radar Via Cibo, a unique Italian, fast casual restaurant is set to open its second location outside of Ontario in Edmonton, AB.  On Sunday November 1st, the unique, fast casual Italian restaurant will launch at 222 Baseline Road in the Sherwood Park neighbourhood of … Continued

From the Ground Up: Alex Rechichi on Launching Via Cibo

This month, our debut instalment takes a look at Via Cibo, a restaurant concept launched last year by Alex and Mark Rechichi and Sean Black, formerly of Extreme Brandz (which was sold to Quebec’s MTY Food Group). The new brand now operates as part of the Mississauga, Ont.-based Crave It Restaurant Group. Read full article … Continued

Is Via Cibo’s Osso Buco sandwich worth $3 million?

This $12 Osso Buco sandwich is part of restaurateur Alex Rechichi’s plan to bring high-end fast food to Toronto. The Star followed him for a year as he launched Canada’s newest restaurant chain.

Extreme expansion and going Italian

MISSISSAUGA–Extreme Brandz, owner of Extreme Pita, Mucho Burrito and Pure Blends is moving their already existing brands into the east and introducing Via Cibo, an Italian restaurant chain. Extreme’s Mucho Burrito brand will make its first entry into Atlantic Canada with stores opening in St. John, NB, and St. John’s, NL, said Sean Black, co-founder … Continued